Why do we see red, feel blue, or turn green with envy? Are such associations between color and emotion fundamental to our shared cognitive architecture? Or are they cultural creations learned through our languages and traditions?
In this webinar hosted by the Color Technical Group, Domicele Jonauskaite will present data collected over the last seven years within the framework of the ongoing International Colour-Emotion Association survey, coordinated at the University of Lausanne. Currently, the survey is running in 80 countries and 46 languages. Dr. Jonauskaite will discuss how and why colors are associated with emotions and present empirical evidence suggesting that these associations have universal characteristics. Finally, Dr. Jonauskaite will suggest potential mechanisms driving these associations and close the talk by highlighting future avenues in affective color psychology.
What You Will Learn:
• Dive into evidence-based results in color psychology
• Understand emotional meanings of colors across cultures
• Learn how these meanings are shaped by experience
Who Should Attend:
• Anyone interested in the visual and semantic roles in color perception
• Anyone interested in the cross-cultural large-scale international studies
• Anyone interested in the potential mechanisms of colors’ psychological and affective meanings